Wayne Zhang

Chief of Staff — Strategy, Partnerships & Internal AI Transformation

• Produced market intelligence and strategy reports every 1–2 weeks for Dify's management team, turning North America GTM progress, developer adoption patterns, enterprise AI signals, competitor moves, and partnership signals into recommendations on ICP, positioning, product narrative, use cases, and partner strategy.
• Supported investor relations by drafting board and investor updates, mapping strategic relationship opportunities, and converting selected partnership conversations into CEO-level investor conversations.
• Led internal AI workflow adoption using Claude Code and Codex, helping business teams apply AI to daily operations while building market research and contribution analysis systems.

North America Market Development & GTM Lead

• Served as Dify's first U.S.-based GTM hire, owning early North America buyer conversations and closing approximately $250K in customer revenue across ICP discovery, qualification, product education, negotiation, and account conversion.
• Helped shape U.S. SaaS GTM strategy as the business expanded to approximately $3M in U.S.-sourced ARR, including market strategy, growth experiments, customer feedback, and a positioning shift from developer-first users toward business teams.
• Mapped 50+ U.S. AI, developer tools, cloud, and startup ecosystem contacts and developed selected relationships; represented Dify at NVIDIA GTC, AWS events, and San Francisco AI / developer conferences.

Business Development Lead

• Shaped GTM and SMB growth strategy for an AI video and social media marketing platform, defining positioning, channel strategy, early acquisition motion, and customer feedback loops.
• Built local partnerships and executed community-led and paid acquisition experiments across Facebook Groups, Reddit, Instagram, and LinkedIn, contributing to a 35% increase in SMB acquisition.
• Turned customer feedback into product insights, supporting A/B testing, UX refinement, and SMB marketing use-case prioritization.